DryPRO introduces New Digital Point-of-Purchase at Medtrade 2015

Wilmington, NC – October 2015 – Dry Corp, the manufacturer of DRYPro waterproof body protectors, is pleased to introduce a new LCD
video point of purchase display at this year’s Medtrade Fall.

This new digital signage concept consists of the brand’s custom infomercial displayed on an attractive LCD screen header. The header includes the appropriate hardware so retailers can mount it to an existing slat wall, peg wall or a grid wall floor rack provided by the company.

DRYPro was awarded the Medtrade Merit Award in 2012 and the HME Innovative Retail Award in 2013. They have since focused on offering HME/DME retailers with more than just niche products—they also offer a marketing support program to help resellers reach consumers year-round.

“In order for the HME/DME community to compete with the big retailers they need to market like big retailers.” Says CEO, Dr. Archambault. “That’s why we’re putting more emphasis on our POP displays, planograms, customized brochures, and published dealer locator for our customer base to utilize– it’s essential t
o their success.”

The New LCD Digital Display will be featured in the Ideas in CAREtail section of the Medtrade show floor.

For more information, contact the sales department at sales@drycorp.com or stop by booth 861.